The Top 5 Hottest Trends in Food and What it Means for Nutrition

  • Eating at home - up 8% in the last 2 years
    • What this means!
      • Families eating together
      • Desire for home-cooked and healthier meals
      • Convenience still important, though! More restaurant meals taken home for the family meal.
  • Upscale is in - exotic ingredients and cuisines
    • What this means!
      • Chefs are the new celebrities
      • Grass-fed, free-range, meatless or vegetarian are the hot buzz words
      • Gourmet salt, aged meats, infused oils, balsamic vinegars ramp up flavor in foods
      • International flavors and foods are in - Latin American, Pan Asian, Brazilian, Thai are the tops
  • Portions and Convenience
    • What this means!
      • Empty nesters are driving this market - portions for one or two
      • Semi-home made is in - some preparation still left to the retailer - like pre-peeled shrimp.
  • Flavor and Smell
    • What this means!
      • Crunchy, crispy are the new textures so grains are in
      • Umami or meat-like flavor favorite to reduce sodium in foods
      • Aroma and scents add to food appeal
  • There are more Kids! Children under 5 years expected to increase in next decade.
    • What this means!
      • Boutique foods aimed at pregnant women promote nutrition quality
      • Organic and natural is trend for baby foods
      • The food and beverage market aimed at kids age 3 to 11 is expected to grow by over $10 billion in the next 5 years.
      • 10% of infants now considered overweight

Trend information from Food Technology Volume 61(4), pages 22 to 39

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